Aligning teams with culture and leadership, part 3

Preston Smith runs BIM operations at Integrated Projects, where a team of architects turns laser scans of existing buildings into 3D models at industrial scale. Trained as an architect, he has watched the profession from both the studio and the production floor. This conversation, the third of three, is about why architecture shares so little, what studio culture quietly teaches, and how to build a firm that pays people what they are worth.

I don't think that the industry goes anywhere without sharing the things that you're tackling.

Preston Smith

Ninety-five percent of people never actually walk into the building. They're going to look at the building and make a judgment call.

Preston Smith

Now you can do it ten times, you productize it, and you make it into a million.

Preston Smith