Buildings 2.0 Library
Conversations on the future of the built environment
81 episodes of the Buildings 2.0 podcast, each bound as a short book: the ideas, the numbers and the lines worth keeping.
Season 1, Episode 39 /Dec 12, 2024
Aligning teams with culture and leadership, part 1
Preston Smith, Integrated Projects
Dec 12, 2024 /The Business of AEC
Aligning teams with culture and leadership, part 1
Preston Smith of Integrated Projects traces his path from architecture to BIM and software. He argues that AEC has adopted new technology inside an old project-by-project business model instead of rethinking how firms make money.
Preston Smith, Head of BIM Operations, Integrated Projects
In this conversation
Why Preston, who wanted to write comic books, stayed in architecture after reading Italo Calvino's Invisible Cities in his first design studio.
His idea of design as narrative, and why there is no arbitrariness in architecture: every move needs a reason, so he builds systems.
How his first script turned eight hours of CAD work into about three and convinced him that software is just instructions.
The staffing reality of design technology: two or three people in a firm of 100, each serving the demands of about 50 colleagues.
Why the 'buildings equal data' thesis still has not come to fruition, and how tech firms look for the smallest unit of value while AEC moves from project to project.
How low architecture pay pushed him to stay always hireable and use BIM management as a bridge into technology.
There's no arbitrariness in architecture. Everything has a reason. There are rules.
Preston Smith
Chapters
From comic books to architecture
How a first-year studio and a psychedelic book changed what Preston thought architecture was.
Design as narrative
Designing a home around the kitchen, and building systems so no decision is arbitrary.
Eight hours into three
Working as a CAD technician after 2008 and seeing his first script.
One person for fifty
Why design technology teams stay small and stretched inside architecture firms.
Buildings equal data, still
New tools inside an old design-bid-build business model, and what tech does differently.
Always hireable
Low pay, BIM management as a bridge, and a first software contract that humbled him.
I realized, oh, it's just instructions. It's literally you giving the computer instructions.
Preston Smith
Takeaways
His first script turned eight hours of CAD work into about three, which showed him software is just instructions and pulled him toward code.
In a firm of 100, only two or three people handle CAD, BIM or design technology, leaving each to serve the demands of about 50 colleagues.
The 'buildings equal data' thesis he met early in his career still has not fully come to fruition in architecture.
Tech firms look for the smallest unit of value they can scale, while most AEC firms still move from one design-bid-build project to the next.
Low architecture pay pushed him to stay always hireable and to use BIM management as a bridge into technology.
What's the smallest unit of value that I can think about, how can I actually make money from this thing that I can do well?
Preston Smith